Consultancy for Media Relations Public Relations and Institutional Image Building

COMSATS University Islamabad is seeking professional consultancy services to enhance its media relations, public relations, and institutional image building. This opportunity is specifically for qualified consultants with proven expertise in journalism, media, and strategic communication based in Islamabad. The consultancy aims to improve the university's visibility across electronic and print media, strengthen media relations, and optimize the use of PR and media budgets. The scope includes reviewing existing media and communication practices, developing a comprehensive media and PR strategy aligned with the university's academic mission, and advising on electronic media coverage such as TV, digital news platforms, and talk shows. The consultant will also manage print media relations, including press releases to national Urdu and English press, and build strong ties with editors, reporters, and media houses at national and regional levels. Additional responsibilities include proposing crisis communication mechanisms, cost-effective advertising plans, and providing guidance on content strategy and institutional messaging. Capacity building of relevant university staff through advisory sessions is also part of the contract. Eligible bidders must be active income tax filers with a minimum of a Master's degree in Journalism, Mass Communication, Media Studies, or related fields. A minimum of 10 years of professional experience in journalism, media, PR, or strategic communication is required, including at least three years of relevant consultancy or senior journalistic roles in the education sector. Detailed CVs and verifiable experience must be submitted. The submission deadline is 04th June 2026 at 11:00 AM, with proposals to be submitted in sealed envelopes to the Treasurer Department at COMSATS University Islamabad, Park Road, Tarlai Kalan. The technical bid will be evaluated first, followed by the financial bid. Earnest Money or CDR requirements are not explicitly mentioned but bidders should prepare accordingly. A practical tip for bidders is to ensure all documentation, including FBR registration and detailed experience certificates, are complete and clearly presented. Early submission is advised to avoid last-minute issues. Understanding the university's public sector mandate and tailoring the proposal to demonstrate cost-effective media strategies will enhance chances of success.