Pre-Qualification of Advertising Agencies for the Years 2026-28

The State Life Insurance Corporation of Pakistan (SLIC), the largest life and health insurer in the country, invites qualified advertising agencies to participate in the pre-qualification process for the years 2026 to 2028. This opportunity is specifically for agencies with a minimum of ten years of proven experience in advertising and marketing services, capable of promoting SLIC's corporate brand and products effectively in Karachi, Sindh. Items being procured: - Development and execution of above-the-line advertising campaigns including electronic, print, radio, digital, outdoor signage and signboards - Below-the-line activities such as events, exhibitions, seminars, conferences, roadshows, and photography coverage - Production and media buying for TV, print, radio, and digital commercials - Content updating and moderation for SLIC's social media platforms - Language translation services for marketing materials and classified advertisements - Market insurance research and competitive analysis before and after campaigns The scope requires agencies to have a comprehensive setup including proficient client services, robust media buying capabilities, and a fully equipped in-house production facility. Agencies must be registered and accredited with the Press Information Department (PID), All-Pakistan Newspaper Society (APNS), and Pakistan Broadcasters Association (PBA). The technical evaluation will consider agency profile, mandatory criteria, financial stability, client base, and creative presentation. Applicants must submit their technical bids exclusively through PPRA's E-Pak Acquisition and Disposal System (EPADS) before the deadline. Partial or incomplete applications will be rejected. The evaluation process includes a two-phase assessment: mandatory criteria screening and a detailed presentation to an evaluation committee. Selected agencies will be enlisted for a two-year period with possible extension. Interested bidders should ensure compliance with all documentation requirements including registration certificates, tax payment certificates, and declarations on non-blacklisting. The submission deadline is strictly enforced, and no submissions via hand, courier, email, or post will be accepted. A practical tip for bidders: Carefully review the mandatory criteria and ensure all documentary evidence is complete and uploaded correctly on EPADS to avoid disqualification. Early submission is recommended to address any technical issues. This tender represents a significant opportunity to partner with a leading national insurer and contribute to impactful marketing campaigns across Pakistan.