Procurement of Web-Based Email Marketing Application

This tender invites qualified vendors in Islamabad from the Pakistan Software Export Board for procurement of a web-based email marketing application under IT Software & Licenses category. The project requires a cloud-based SaaS platform accessible via web browsers with 99.9% uptime SLA. The solution must support over 100,000 contacts and send a minimum of 1 million emails monthly. Features include advanced segmentation, automation workflows, dynamic personalization, real-time analytics, and integration with popular CRMs and CMS platforms. Security protocols such as SSL/TLS encryption, multi-factor authentication, and compliance with GDPR and CAN-SPAM are mandatory. The platform will serve IT companies, call centers, and freelancers across Pakistan, ensuring efficient bulk email campaign management and detailed reporting. Bidders should hold valid NTN and sales tax registrations and must not be blacklisted by any government entity. PEC registration is not explicitly required but compliance with FBR/ATL and tax obligations for the 2025-26 financial year is essential. The tender demands submission of earnest money of Rs. 50,000 as Call Deposit Receipt (CDR). Vendors must ensure their financial proposals include all applicable taxes and remain valid for 180 days. Performance bonds of 10% of the contract value will be required post-award. The submission deadline is set for 20th April 2025 at 03:00 pm, with technical bids opening at 03:30 pm on the same day. Bids must be submitted electronically via the EPADS portal. The physical address for bid opening is the Manager Procurement, Pakistan Software Export Board, 6th Floor, State Life Building, Blue Area, Islamabad. Pro-Tip: Ensure your technical proposal strictly excludes any financial figures to avoid disqualification. Also, verify your bid security instrument is submitted in original before the closing time to prevent rejection.