Appointment of Advertising Agencies and Social Media Companies through Open Framework Agreements

The National Database and Registration Authority (NADRA) Headquarters in Islamabad is seeking to appoint Advertising Agencies and Social Media Companies through Open Framework Agreements for a period of three years. This procurement is aimed at prequalifying capable service providers who will subsequently be invited to bid and sign framework agreements for call-off contracts. The scope covers a wide range of services including traditional advertising, print and electronic media campaigns, social media strategy, content development, community engagement, and paid digital campaigns. Items being procured: - Appointment of Advertising Agencies for publishing advertisements in print and electronic media - Appointment of Social Media Companies for services related to social media The technical scope for Advertising Agencies includes concept development and production of TV commercials, radio jingles, documentaries, infographics, explanatory videos, event management including venue design and media coverage, and creative execution for presentations. Social Media Companies are expected to provide digital content production, community engagement strategies, crisis communication support, paid digital campaign planning and execution, and analytics reporting. Applicants must have valid PID registration in the relevant category, a fully operational office in Islamabad/Rawalpindi, and a qualified organizational structure with experienced professionals. Eligibility requires NTN and GST registration, active ATL listing with FBR, SECP registration for at least one year, and an affidavit of non-blacklisting. Applicants must submit a bid security of PKR 250,000 per lot in the form of Bank Draft, CDR, or Pay Order. The deadline for submission of applications is **6th August 2026 at 1100 hours**. Applications must be submitted in sealed envelopes to the NADRA HQ Procurement Department at the State Bank of Pakistan Building, Shahrah-e-Jamhuriat, G-5/2, Islamabad. Late submissions will be rejected. A prequalification meeting will be held on 28th July 2026 at 1100 hours at the same address. A practical tip for bidders: Ensure all eligibility documents are complete, correctly sequenced, and clearly marked as per the tender requirements. Non-compliance with documentation or missing bid security will lead to disqualification. Also, prepare a strong presentation showcasing your creative and strategic capabilities aligned with NADRA's objectives to enhance your chances during evaluation.