Advertisement Agency Services for Digital and Conventional Advertising

Bank Makramah Ltd. Karachi invites proposals from experienced and qualified advertising agencies for the provision of both conventional and digital advertising services. The selected agency will be responsible for developing and executing comprehensive advertising campaigns across multiple platforms, ensuring effective brand promotion and outreach. The scope includes digital advertising, conventional advertising, and public relations services with a renewal term of one year. Agencies must demonstrate a minimum of five years relevant experience and submit sealed bids addressed to the Manager Procurement & Administration at the Bank Makramah Head Office, Ground Floor, Showroom No. 13, COM 3 Mall & Residence Building, Block #5, Clifton, Karachi. The last date for submission is 13th July 2026 by 3:00 PM, with a pre-bid discussion scheduled for 7th July 2026 by 5:00 PM via email or call. Eligibility requires a comprehensive company profile, NTN certificate, FBR returns for the last three years, CNIC copies of all directors/management, last three years audited reports with bank statements, and proof of technical competence including HR quality and technological expertise. Additionally, bidders must provide two relevant references preferably from financial institutions or banks, ISO certification, a business continuity plan, and an undertaking on an E-stamp paper confirming no blacklisting by any provincial or federal government or tax default. Bidders should ensure all documents are complete and submitted before the deadline to avoid disqualification. Earnest Money or CDR details are not specified but bidders should be prepared for standard financial bid requirements. A practical tip is to carefully prepare the technical bid with all mandatory documents and references to demonstrate capability and compliance, as incomplete submissions are often rejected in such competitive tenders.