Hiring of Advertising Agency(ies) for Marketing Services at Virtual University of Pakistan Islamabad

The Virtual University of Pakistan (VU), located at Sir Syed Memorial Building, 19 Ataturk Avenue, G-5/1, Islamabad, invites Expressions of Interest (EOI) for hiring advertising agency(ies) to manage comprehensive marketing campaigns for the Spring 2027 admission cycle. This procurement is specifically for marketing services including designing, copywriting, print and electronic media releases, press releases, event coverage, and coordination with TV channels and the Press Information Department. The agencies should be capable of executing campaigns across print media, electronic media (TV, radio, cable), and digital and social media platforms such as Google Ads, Facebook, Twitter, LinkedIn, Tiktok, and Whatsapp. Items being procured: - Advertising agency services for print media - Electronic media campaigns (TV, radio, cable) - Digital and social media marketing campaigns - Event coverage and press releases - Coordination with media and government departments The scope requires agencies to have offices in Lahore, Karachi, and Islamabad capable of handling all VU requirements. Agencies must provide evidence of at least 3 years of advertising experience, including work with educational institutions, and demonstrate financial soundness with bank certificates for the last 3 years. Accreditation certificates from APNS and PBA are mandatory. Agencies must submit a declaration on Rs. 100 stamp paper confirming no blacklisting by PID, PBA, or VU in the last two years. The contract will be valid for two years with a one-month termination notice clause. Interested agencies must submit their proposals via the online portal by **September 30, 2026, 2:00 PM**. The technical and financial bids will be opened on the same day at 2:30 PM in the office of the Director Finance, VU Islamabad. A non-refundable tender fee of Rs. 1,000/- must be deposited online in Allied Bank Limited account PK58ABPA0010061279710055, and the original deposit slip attached with the bid. Late submissions or incomplete proposals will not be entertained. A presentation of the advertising campaign will be required from shortlisted agencies at VU Islamabad. The presentation designs will become the property of VU regardless of selection. Preference will be given to agencies offering free-of-cost on-air VU TVC on at least 25 cable operators nationwide. Bidders are advised to carefully review all terms and conditions, ensure compliance with submission requirements, and prepare comprehensive proposals including portfolios, client lists, CVs of creative teams, and financial plans. Timely submission and adherence to the detailed criteria will be critical for successful participation.