Appointment of Advertising Agencies for Publicity Assignments

The Pakistan Institute of Fashion and Design (PIFD), Lahore, is seeking to appoint advertising agencies for handling its publicity assignments over a two-year period. This procurement is aimed at agencies enlisted with the Press Information Department (PID), Government of Pakistan, ensuring compliance with PID policies. The scope includes managing Print, Electronic, Digital, and Social Media advertising, as well as Outdoor Advertising. Items being procured: - Advertising agency services for Print media - Advertising agency services for Electronic media - Advertising agency services for Digital media - Advertising agency services for Social Media - Outdoor Advertising services The technical scope requires agencies to provide comprehensive publicity solutions adhering to PID’s Advertisement Policy 2024 or the current updated policy. Agencies must demonstrate capability in creative design, portfolio management, and execution of multi-channel advertising campaigns. The work will be based in Lahore, with the Pakistan Institute of Fashion and Design as the contracting authority. Eligibility criteria include registration with PID, a minimum of three years of relevant experience, and provision of a valid NTN number. Interested parties must submit their Expression of Interest by the deadline. The submission address is the Registrar, Pakistan Institute of Fashion and Design, 51-J/III, Johar Town, Lahore. Contact phone is +92 42 9923 2951-7 Ext: 115. The submission deadline is **17th July 2026**. Bidders should ensure their profiles and portfolios are complete and compliant with PID requirements to avoid disqualification. A practical tip for bidders is to carefully review the PID Advertisement Policy 2024 available at www.pid.gov.pk to align their proposals with all regulatory and procedural requirements, enhancing their chances of successful appointment.