Hiring of Media Agency(ies) for Population Awareness Media Campaign

The Ministry of National Health Services, Regulations & Coordination, Government of Pakistan, invites bids from eligible and reputed media, advertising, and communication agencies for the planning, creative development, production, media planning, media buying, dissemination, monitoring, and reporting of a population awareness media campaign under the National Action Plan on Population (PSDP Project). This campaign aims to increase public awareness on population dynamics, family planning, reproductive health, and promote positive social norms supportive of healthy timing and spacing of pregnancies. Items being procured: - Integrated campaign strategy and media planning - Creative development and production of campaign materials - Television, radio, print, digital/social media and outdoor/OOH media placement - Media buying, scheduling, placement and optimization - Monitoring, third-party/documentary verification and performance reporting The scope includes development of campaign identity, TV/video concepts, radio spots, print advertisements, digital content, outdoor creative, infographics, animations, and testimonial content. Media planning covers channel and geography-wise plans with rationale, negotiation, and documentary evidence of placements. Monitoring involves daily/weekly tracking, issue logs, corrective actions, and periodic dashboards. Eligible bidders must have legal registration, tax registration, active taxpayer status, and relevant experience with at least 2-5 years in media/advertising services. They should provide company profiles, evidence of comparable assignments, proposed campaign strategy, team CVs, and media buying methodology. Technical evaluation requires a minimum score of 70 out of 100. Key dates and submission details will be provided in the bidding document. Bids must be submitted electronically via EPADS/e-procurement system by the deadline. Earnest money and bid security requirements apply as per PPRA rules. The evaluation will be based on combined technical (70%) and financial (30%) scores. A practical tip for bidders: Ensure your technical proposal clearly addresses every component of the scope and submit all mandatory documents to avoid disqualification. Early submission and thorough compliance with PPRA rules will enhance your chances of success.