Pre-qualification of BTL Advertising Agencies for Pakistan International Airlines

This tender invites qualified advertising agencies in Karachi to participate in the pre-qualification process for Below The Line (BTL) advertising projects with Pakistan International Airlines. The Supply Chain Management Department requires agencies experienced in outdoor advertising, event management, brand activation, and direct marketing to support PIA's marketing efforts across various platforms including billboards, malls, and digital media. The scope includes developing BTL marketing strategies, designing advertisement concepts, managing events, and providing printing and fabrication services for branded elements. Agencies must demonstrate strong client portfolios, sufficient human resources, and financial stability to handle PIA assignments effectively. The work will be based in Karachi, demanding coordination with multiple stakeholders and adherence to PIA's brand standards. Applicants should ensure they hold valid NTN and Sales Tax registrations and are on the Active Taxpayers List of the Federal Board of Revenue. Compliance with PEC categories is not applicable here, but agencies must maintain good standing with FBR and meet all 2025-26 fiscal requirements. The evaluation will consider company experience, clientage, human resources, financial health, and litigation history, with a qualifying score of 75%. Proposals must be submitted electronically via the E-PADS portal by the deadline of 27th April 2026 at 10:30 AM, with the technical bids opened at 11:00 AM the same day. Hard copies including the original pay order for the tender fee should be delivered to the GM Contract Management office at PIA Head Office, Karachi. Late or manual submissions will be rejected. Pro-Tip: Ensure your pay order is correctly addressed to PIACL and included with your hard copy submission to avoid disqualification. Also, double-check your E-PADS registration and document uploads well before the deadline to prevent last-minute issues.