Hiring of Public Relations and Communication Firm

The Federal Board of Revenue (FBR) Islamabad invites qualified firms for the hiring of a Public Relations and Communication Firm for a one-year engagement, extendable subject to performance and mutual agreement. This procurement is under the Government of Pakistan funds for FY 2026-27 and 2027-28. The department seeks a professional communications firm to provide integrated support across social media management, digital communication, public relations, media monitoring, crisis communication, and reporting. Items being procured: - Monthly content calendar and posting plan (1 per month) - Social media static posts/cards (25 per month) - Community engagement/query log and draft responses (daily ongoing) - Infographics/carousels (12 per month) - Short reels/videos up to 60 seconds (8 per month) - FBR Explains/Tax Made Simple content (4 per month) - Myth vs Fact content (4 per month) - Ask FBR interactive content (4 per month) - Bilingual animated public awareness content (2 per month) - Reform stories/op-eds/articles (2 per month minimum) - Press releases and media briefs (1 per month) - Talking points and strategic messaging notes (1 per month) - Journalist database maintenance and update (1 update per month) - Press conference support (1 per month) - Interview coordination and dissemination (1 per month) - Reputation-building content and narratives (ongoing) - Daily media/social media monitoring brief (daily working days) - Weekly dashboard and sentiment/risk report (4 per month) - Crisis alerts (as required) - Crisis communication support package (as required) - Monthly performance and strategy report (1 per month) - FBR official website audit and recommendations (1 per month minimum) - Podcast recording, editing, and finalizing (1 bi-monthly minimum) The scope includes end-to-end social media management across platforms such as Facebook, X, Instagram, YouTube, LinkedIn, TikTok, WhatsApp, and website support. Content production covers static posts, infographics, videos, explainer content, myth-busting, interactive Q&A, bilingual animated campaigns, and reform stories. PR support involves press releases, media briefings, spokesperson talking points, media relations, press conference logistics, interview coordination, and reputation management. Media monitoring includes daily tracking of print, electronic, online, and social media with sentiment analysis, risk flags, and crisis alerts. Crisis communication readiness is mandatory with rapid response content and monitoring. Reporting entails monthly performance analytics and campaign evaluations. Digital support includes website audits and recommendations. Podcast production involves topic planning, full production, distribution, and promotional content. Eligibility requires registration/incorporation in Pakistan for at least 3 years, valid NTN and STRN with active ATL status, submission of bid security of PKR 1,000,000, compliance with bid validity, and no blacklisting. PEC category is not specified but experience in PR/media services for government and development sectors is evaluated. Financial capability requires submission of last 3 years' ITRs with turnover marks assigned accordingly. Key dates include a pre-bid meeting on 2026-08-03 at 11:00 AM in FBR HQ Islamabad with virtual access. Bids must be submitted online via EPADS and hard copy by 2026-08-17 at 11:00 AM. Technical bids will be opened same day at 11:30 AM. Submission address is Room 506, 5th Floor, Federal Board of Revenue (HQ), Islamabad. A practical tip for bidders: Ensure your technical proposal comprehensively addresses the detailed scope and evaluation criteria, including a clear social media strategy, crisis communication plan, and evidence of past government and development sector experience. Timely submission of original bid security and adherence to EPADS online submission rules is critical to avoid disqualification. This tender offers a significant opportunity for firms specializing in integrated communications to partner with a key federal agency in Islamabad, delivering impactful public relations and digital engagement services.