Integrated Marketing, Communications, Media Planning & Buying, Digital, Public Relations & Production Services for IDEAS 2026

Integrated marketing and communications services are sought by the Defence Export Promotion Organization (DEPO) in Islamabad for the International Defence Exhibition and Seminar (IDEAS) 2026. This comprehensive contract covers media planning and buying, digital marketing, public relations, production services, and creative content development for a high-profile national and international defence event. The scope includes strategic planning, social media management, creative campaign design, international and local PR, outdoor advertising, influencer management, event media coverage, cinematic productions, and post-event reporting. The campaign aims to position Pakistan as a serious global player in defence manufacturing, emphasizing the theme 'Arms for Sustainable Peace'. The contract duration is initially until December 2026 with possible extensions for two additional years based on performance. Bidders must be registered entities with at least ten years of relevant experience, demonstrate financial capacity with an average turnover of PKR 300 million over the last three years, and have executed similar large-scale marketing or communications campaigns. Accreditation with Pakistan Newspaper Society, Pakistan Broadcaster Association, and partnerships with Meta or Google are mandatory. The contract requires a bid security of PKR 1,000,000 and a performance guarantee of 10% of the contract price. Submission deadline is on 26th March 2026 at 10:30 AM via the E-PADS online portal. Technical bids will be opened the same day at 11:00 AM. The physical address for correspondence is Defence Complex Sector E-10, Islamabad. Bidders should prepare proposals in English, inclusive of all applicable taxes, and submit one original copy online. The evaluation will be based on a combined technical and financial scoring system, with a minimum technical qualification score of 70% required to proceed to financial evaluation. Proposals must include detailed methodology, team structure with CVs, subcontractor details, portfolio, KPI framework, and a financial proposal using provided templates. The contract emphasizes transparency, ethical conduct, and compliance with applicable laws. Pro-Tip: Ensure your bid security and performance guarantees meet the validity and format requirements precisely to avoid disqualification. Also, carefully review the detailed scope and evaluation criteria to align your technical proposal with DEPO's strategic objectives and the IDEAS 2026 theme.