Media Buying Services for Pakistan Cricket Board Projects 2026-2028

The Pakistan Cricket Board (PCB) is inviting Expressions of Interest (EOIs) from qualified media buying agencies for appointment on its panel for the period 2026 to 2028. This procurement is specifically for media buying services related to PCB projects including international bilateral cricket series, Pakistan Super League (PSL), domestic matches, and other events organized by PCB. The department issuing this tender is the Pakistan Cricket Board based in Karachi, Sindh. The scope of work includes media planning, strategizing, research, buying, placement, campaign management, reporting, analytics, marketing strategy, sponsorships, and media monitoring across TV, print, radio, and digital platforms. Agencies will be required to provide high quality media buying services as per the terms of the Media Buying Services Agreement to be issued with subsequent RFPs. The services cover OTT advertising sales, TV media buying, campaign management, and brand partnerships. Eligible applicants must be corporate entities accredited with the All Pakistan Newspapers Society (APNS) and Pakistan Broadcasters Association (PBA). Sole proprietorships and individuals are not eligible. Applicants must not be barred by any government authority and should have no unsettled disputes with PCB. Experience in media buying for reputable clients, use of proprietary tools, and offices in Karachi and Lahore are part of the prequalification criteria. Financial strength with annual gross revenues above PKR 1 Billion is preferred. The EOIs must be submitted exclusively through the EPADS portal by 12:30 p.m. on 22nd May 2026. Late submissions will be rejected. Queries must be submitted by 15th May 2026 and responses will be provided by 18th May 2026. The submission deadline and portal details are clearly stated in the tender documents. A practical tip for bidders is to ensure all required documents and responses are complete and uploaded well before the deadline on the EPADS portal to avoid last-minute technical issues. Also, thorough preparation of case studies and demonstration of media buying expertise will strengthen the technical bid. Earnest Money and CDR requirements will be detailed in the subsequent RFPs. This tender offers a significant opportunity to work with PCB on high-profile cricket events over multiple years.