On-Screen Branding Rights for Pakistan Super League 2026-2029

This tender invites bids for exclusive on-screen branding rights for the Pakistan Super League (PSL) from 2026 to 2029 in Karachi under the Pakistan Cricket Board. The scope includes truck branding, virtual advertisements, strategic timeouts, powerplay sponsorship, production enhancements branding, and in-venue activation. These rights offer a unique opportunity to gain high visibility during PSL matches through multiple branding platforms. The work involves managing and executing branding campaigns across various media during PSL events. Bidders must be prepared to handle the logistics of truck branding and virtual ad placements, ensuring compliance with broadcast standards and venue regulations. Karachi's dynamic market and the PSL's nationwide reach present both marketing potential and operational challenges requiring experienced teams. Bidders should ensure they meet the Pakistan Cricket Board's eligibility criteria, including valid FBR registration and ATL status for the financial year 2025-26. Familiarity with the technical bid requirements and submission of earnest money or Call Deposit Receipt (CDR) as per the bid document is essential. This tender falls under the marketing and advertising services category, requiring professional expertise. The submission deadline is set for 16th March 2026 at 02:00 PM, with technical proposals opening at 02:30 PM the same day. Bids must be submitted in sealed envelopes to the Pakistan Cricket Board's office in Karachi. Financial proposals of technically qualified bidders will be opened later, with dates communicated separately. Pro-Tip: Make sure to carefully review the bid document for specific stamp duty and earnest money requirements, as these are often overlooked and can lead to disqualification. Also, direct all clarifications only via the official email to avoid invalid information.