Pre-Qualification of Advertising Agencies for Pakistan Reinsurance Company Limited

The Pakistan Reinsurance Company Limited (Ministry of Commerce) is inviting applications for the pre-qualification of advertising agencies to provide non-consultancy services for the fiscal year 2026-27. This procurement is specifically for advertising and media services to support PRCL's publicity and image building efforts in Karachi, Sindh. The department requires qualified advertising agencies to participate in a transparent pre-qualification process through EPADS v2.0. Items being procured: - Advertising services including print, electronic, digital, outdoor, and cinema media - Designing of advertisements and related creative artwork - Publication of press releases in print and electronic media - Coordination and representation for PRCL's media activities - Optional designing of brochures, logos, and other promotional items (rates to be quoted separately) The scope includes releasing advertisements in the approved form, utilizing agency resources for PRCL's publicity without additional remuneration, and assisting in image building across various media platforms. Selected agencies will be placed on PRCL's panel for a two-year period and must comply with PID guidelines. Agencies will be required to submit creative artwork for evaluation, participate in office visits, and present final proposals before final selection. Eligibility criteria include a minimum of three years of active professional experience in Pakistan, SECP registration under the Companies Act 2017, and no blacklisting by any federal or provincial government organization. Applicants must provide company profiles, client testimonials, references, audited financial statements for the last three years, liquidity certificates, office infrastructure proof, and organizational structure details. The evaluation will be quality-based with a passing technical score of 47 marks. The deadline for submission is **Thursday, August 13, 2026 at 03:30 PM** via EPADS v2.0 only; manual submissions will not be accepted. Opening of applications will occur the same day at 04:00 PM. Interested bidders should register on EPADS v2.0 and may seek clarifications through the platform at least three days before the deadline. A practical tip for bidders: Ensure your application is complete with all documentary evidence and submit well before the deadline to avoid last-minute technical issues on EPADS. Also, prepare your creative artwork carefully as it is a critical part of the evaluation process.