Support for Nationwide Public Communication and Social Behaviour Change Campaigns through Outdoor and OOH Advertising Materials

This procurement opportunity is issued by the United Nations International Children's Emergency Fund (UNICEF) for companies capable of supporting nationwide public communication and social behaviour change campaigns across Pakistan. The focus is on deployment, installation, maintenance, and removal of outdoor and Out-Of-Home (OOH) advertising materials aimed at promoting programming for children throughout the country. The technical scope includes handling various advertising materials on a large scale, ensuring timely installation and removal, and maintaining the quality and visibility of the campaigns. This requires expertise in outdoor advertising logistics, materials management, and campaign execution in diverse locations nationwide. Eligible bidders should have proven experience in managing large-scale outdoor advertising projects, with a strong understanding of public communication strategies. Registration with FBR and inclusion on the Active Taxpayers List (ATL) is mandatory. While no specific PEC category is mentioned, companies with relevant credentials in advertising, marketing, or media services will be preferred. The deadline for submission of expressions of interest is **9th July 2026 at 1700 hours**. Interested parties should carefully review the detailed EOI documents available at the official UNICEF link provided. Submissions must be complete and comply with all requirements to be considered. A practical tip for bidders is to ensure that their technical and financial bids clearly demonstrate capacity for nationwide deployment and maintenance, including references to past projects of similar scale. Early preparation of Earnest Money and CDR documentation will facilitate smoother bid submission. Attention to detail in the technical bid will significantly enhance chances of qualification.