Appointment of Advertising Agencies for Publicity Assignments

Zarai Taraqiati Bank Limited (ZTBL), Pakistan's premier financial institution focused on agricultural development, invites expressions of interest for the appointment of advertising agencies. This procurement is for handling the Bank's publicity assignments over a period of two years in Islamabad. Items being procured: - Appointment of advertising agencies for Print Media - Appointment of advertising agencies for Electronic Media - Appointment of advertising agencies for Digital Media (both soft and hard copies) The scope includes managing publicity assignments with creative designs and artwork for various media platforms. Agencies must be accredited by the Press Information Department (PID), Government of Pakistan, and comply with the Advertising Policy 2021 guidelines issued by PID. The work will be conducted from ZTBL Head Office located at 1-Faisal Avenue, Zero Point, Islamabad. Eligible bidders should be registered advertising agencies with PID accreditation and have relevant experience in handling government publicity campaigns. Submission of profiles, designs, and artwork is mandatory. The deadline for submission is before 1700 hours on November 09, 2026, at Room No.403, 4th Floor, ZTBL Head Office. Interested agencies should ensure their submissions are complete and timely to avoid disqualification. One practical tip is to carefully follow the Advertising Policy 2021 requirements to align proposals with the Bank's standards and increase chances of selection. This opportunity offers a significant role in shaping the public image of ZTBL through diverse media channels in the capital city.