Consultancy Services for Advertising Agency (Traditional Media) for Electricity Distribution Efficiency Improvement Project

The Ministry of Energy (Power Division) is implementing the Electricity Distribution Efficiency Improvement Project (EDEIP) with financial assistance from the World Bank under IBRD:93180. The project aims to achieve affordable electricity, energy security, and sustainability. In this context, the Program Implementing Unit (PIU) intends to hire consultancy services for an Advertising Agency (Traditional Media) to drive public awareness and ensure nationwide compliance for the Power Subsidy Reform — National CNIC-to-Meter Linkage Campaign. Items being procured: - Consultancy services for Advertising Agency (Traditional Media) for public awareness campaign The scope includes managing advertising and media production to support the national campaign. Interested consulting firms must demonstrate qualifications and relevant experience, including a minimum of five years continuous documented experience in advertising, media production, or campaign management. Additionally, firms must have executed at least two large-scale advertising campaigns for federal/provincial government entities, SOEs, or multilateral/bilateral organizations with nationwide reach. The detailed Terms of Reference (TOR) can be downloaded from www.power.gov.pk. Applications including two hard copies and one soft copy (USB) must be delivered in written form to the specified address by 03:00 PM (PST) on October 19, 2026. A practical tip for bidders: Ensure your submission clearly highlights your relevant experience with government or multilateral campaigns and includes all required documentation to avoid disqualification. This tender is issued by the Ministry of Energy (Power Division) based in Islamabad.