Expression of Interest for Appointment / Prequalification of Advertising Agencies 2026-2028

House Building Finance Company Limited (HBFC) invites Expression of Interest (EOI) from qualified advertising agencies for appointment and prequalification to provide comprehensive advertising services for the period 2026-2028 in Karachi, Sindh. The scope includes developing advertising strategies to enhance HBFC's corporate image and publicity, media planning across print, electronic, outdoor, PR, and digital media, concept development, artwork designing, production of videos, TVCs/DVCs, reports, newsletters, placement of advertisements, branding management, social media and community management, internal event management, media advisory, public relations activities, and printing of marketing materials to ensure brand consistency. Items being procured: - Development of advertising strategies - Media plans for print, electronic, outdoor, PR, digital media - Concept development and artwork design - Production of videos, TVCs/DVCs, reports, newsletters - Advertisement placement in various media - Branding and social media management - Internal event management - Media advisory and public relations - Printing of marketing materials - Other ATL, BTL, Digital, PR assignments Agencies must be registered with FBR, PID, APNS, and PBA, possess NTN, be on the Active Taxpayers List, and not be suspended by APNS or PBA. Submission requires an affidavit on stamp paper confirming no blacklisting by any government entity. Evaluation will be conducted in two phases: Phase-I (document and profile evaluation) and Phase-II (presentation). Agencies scoring minimum 65 marks combined will be prequalified. The selection will follow the Press Information Department's Advertising Policy guidelines. The deadline for submission is 28 September 2026 at 11:00 am at HBFC Head Office, 3rd Floor, Finance and Trade Center, Shahrah-e-Faisal, Karachi. Proposals must be submitted in a sealed envelope marked 'Appointment/Prequalification of Advertising Agencies'. Late or emailed submissions will not be accepted. Interested bidders should download the EOI documents free of cost from www.hbfc.com.pk or www.ppra.org.pk. A practical tip for bidders: Ensure all required documents are complete and submitted in the prescribed format to avoid disqualification. Attend the presentation phase prepared to demonstrate your agency's capability in multi-channel marketing aligned with HBFC's mission and values.