Hiring of Advertising Agencies for National and International Publicity Campaigns

This tender from Pakistan Telecommunication Authority (PTA) in Islamabad invites advertising agencies to handle national and international publicity campaigns across print, electronic, digital, and social media platforms. The scope includes creative artwork, campaign management, and allied services for a two-year period. The selected agencies will manage advertising and awareness campaigns to promote PTA's regulatory role and initiatives, supporting efforts to attract local and foreign investment in the telecom sector. Agencies must demonstrate expertise in digital media strategy, social media growth, and content creation aligned with PTA's vision. The work involves coordination with Press Information Department (PID) and requires presentations focusing on agency profiles, campaign strategies, and social media engagement. Applicants must be registered with SECP, APNS, PBA, FBR, and enlisted with PID. They should provide evidence of financial strength, audited accounts, and a proven track record of campaigns over the last five years. Compliance with PPRA rules and submission of bid securing declarations via EPADS is mandatory. The tender emphasizes transparency and evaluation by internal and external committees based on creativity, capacity, and experience. Submission deadline is on the 16th of February 2026 at 2:30 PM, with electronic proposals to be submitted through EPADS. The opening of bids will occur the same day at 3:00 PM at PTA Headquarters, F-5/1, Islamabad. Manual submissions are not accepted. Pro-Tip: Ensure your agency's digital media strategy is detailed and includes measurable KPIs for social media growth and engagement, as this is a critical evaluation criterion often overlooked by bidders.