Hiring Media Monitoring Company to Track and Monitor All Media Channels

Sui Southern Gas Company Limited (SSGC) Karachi is procuring services for hiring a media monitoring company to track and monitor all media channels including digital, social, electronic, traditional news bulletins, talk shows, documentaries, interviews, tickers, social media posts, and digital media mentions as per the Bill of Quantities (BOQ). This tender is issued by the Corporate Communication Department of SSGC Karachi. The scope of work includes comprehensive media tracking across all platforms such as TV, radio, print, magazines, websites, blogs, and social media platforms including Facebook, Twitter/X, Instagram, LinkedIn, YouTube, TikTok, and Snapchat. The firm must provide multilingual tracking in English, Urdu, Roman Urdu, and regional languages like Sindhi, Balochi, and Pashto. Deliverables include daily reporting, monthly consolidated reports, real-time alerts for significant mentions, sentiment analysis, brand perception assessment, and strategic recommendations to improve content effectiveness and audience engagement. The firm will also provide round-the-clock monitoring with live dashboard access and reconcile transmission certificates from TV/radio channels. Eligibility requires the firm to have offices in Karachi, be registered and operational for at least one year, not be blacklisted by any government authority, and have tracking systems/devices for the required services. The firm must also have a dashboard for real-time monitoring and latest audited accounts. Bidders must submit a fixed bid bond of Rs. 180,000 as earnest money. Technical and financial proposals are to be submitted separately under the single stage two envelope bidding procedure. The tender was published on 13 April 2026, with the extended submission deadline on 19 May 2026 at 11:30 AM. Bids must be submitted online via the EPADS portal, with the physical bid bond submitted to the SSGC Head Office in Karachi. The tender documents and BOQ are available for download from the SSGC website and EPADS portal. A practical tip for bidders is to ensure all documents are signed, stamped, and uploaded correctly on EPADS before the deadline, and to submit the physical bid bond on time to avoid rejection. Familiarity with the EPADS system and early submission can prevent last-minute issues and increase chances of successful bid acceptance.