Prequalification of Research and Marketing Agencies for Punjab Life Insurance Company Limited

Punjab Life Insurance Company Limited (PLIC) Lahore invites applications for prequalification of reputable, experienced and financially sound Research & Marketing Agencies. The purpose is to engage agencies for provision of comprehensive Market Research and Strategic Marketing Consultancy Services. Items being procured: - Brand and market research - Consumer insights, profiling and segmentation - Campaign effectiveness research - Qualitative and quantitative research - Media audience research - Go-to-market and brand strategy advisory - Competitive intelligence and market analysis - Marketing audit and advisory services The prequalification process will follow Rule 16 and Rule 17 of the Punjab Procurement Rules, 2014. The scope covers extensive market research and strategic marketing consultancy to support PLIC's business objectives in Lahore. Eligible agencies should be financially sound and experienced in similar assignments. No bid security is required at this prequalification stage. The prequalified panel will remain valid for two years, extendable at PLIC's discretion. Prequalification does not guarantee contract award or volume of work. Submission deadline is 21 September 2026 before 11:00 AM via Punjab e-Procurement System only. Opening will be on the same day at 11:30 AM. Interested bidders should download documents free of cost from PPRA Punjab Website and Punjab e-Procurement System. Address for correspondence: Procurement & Administration Department, Punjab Life Insurance Company Limited, First Floor, Pakistan Engineering Congress Building, 97-A/D-1, Liberty Market, Gulberg III, Lahore. A practical tip for bidders: Ensure your agency profile clearly demonstrates relevant experience and financial stability as per Punjab Procurement Rules to enhance your chances of prequalification.